Episode #221
7 Ways to Repurpose Your Content
March 09, 2017

In Episode #221, Eric and Neil discuss the 7 ways to repurpose your content. Repurposing your content is a great opportunity to extend your reach and maximize the value of your content. Tune in to find out key strategies of how to repurpose your content in the best way possible and how to avoid the risk of sounding too repetitive.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways to Repurpose Your Content
  • 00:40 – Repurposing is maximizing your content
  • 01:07 – First, publish to multiple channels at once
    • 01:32 – Use Libsyn for podcasts and Edgar for social media channels
  • 01:40 – Second is reposting
  • 02:05 – Slice up your content into different topics—rename and optimize it
  • 02:42 – Turn your most popular blog post into a podcast
    • 02:58 – Base it on the most social shares
  • 03:15 – Fifth, put it into SlideShare
    • 03:25 – SlideShare is owned by LinkedIn and you might get into the B2B audience this way
  • 03:40 – Sixth is a partnership
    • 03:53 – Have a partner website and cross-post your content
    • 04:02 – Do webinars, too!
  • 04:32 – Seventh is to use your content in speaking engagements
    • 04:50 – Most people haven’t seen or heard your stuff so it’s great opportunity to share what you know to others for the first time
  • 05:26 – That’s it for today’s episode!

3 Key Points:

  1. Repurposing is maximizing the content that drives people to your website.
  2. Turn your long post into multiple, smaller ones by creating different headlines and optimizing on each point.
  3. Repurposing is also helpful for boosting your traffic and expanding your content’s reach.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode #662
What The Oldest Brand in The World Can Teach You About Marketing 
May 24, 2018

In episode #662, Eric and Neil discuss what old brands can teach you about marketing. Tune in to hear how classic brands stay relevant....

Episode #661
Should You Ever Change Your Company Name? 
May 23, 2018

In episode #661, Eric and Neil discuss whether you should ever change your company’s name. Tune in to find out if they think this is a fatal error or a smart move....

Episode #660
How Often Do You Really Need to Blog 
May 22, 2018

In episode #660, Eric and Neil discuss how often you need to blog. Tune in to hear how often you should be blogging and why it matters....