Episode #224
How to Generate Consulting Leads From Your Website
March 12, 2017

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in to find out Eric and Neil’s proven strategies that keep the door open for those leads.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Generate Consulting Leads From Your Website
  • 00:32 – First is to add live chat on your website and have someone manning it
  • 01:06 – Don’t just have long form fields, break it into steps
  • 01:40 – Make sure you are segmenting people
  • 02:23 – Use marketing automation and leverage your different nurture sequences
  • 02:43 – Be creative in the way you collect leads
    • 02:49 – Neil’s SEO tool
    • 03:00 – Neil has thousands of unique URLs going into his SEO tool
    • 03:23 – Neil helps people get more traffic
  • 03:47 – Make sure you set up an experimentation framework
  • 05:03 – Insert calls-to-action
    • 05:10 – You can get more leads this way
  • 05:51 – Do webinars
    • 05:56 – Neil’s webinars work
  • 06:45 – Phone calls work, too
    • 07:00 – CallRail tracks where the calls are coming from and record them
  • 07:46 – That’s it for today’s episode!

3 Key Points:

  1. Continue to be creative in the way you collect leads.
  2. Run an A/B test and implement a growth experiment framework.
  3. Call-to-actions can sometimes be aggressive, but don’t discount the fact that it still works.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode #630
How Successful Marketers Think 
April 22, 2018

In episode #630, Eric and Neil explain how successful marketers think. Tune in to hear what you should be doing to become a more successful marketer....

Episode #629
How to Start in SEO 
April 21, 2018

In episode #629, Eric and Neil Discuss how to get started in SEO. Tune in to hear what’s changed and how you can get a successful start doing SEO....

Episode #628
6 Minutes For the Next 60 Years of Your Entrepreneurial Journey
April 20, 2018

In episode #628, Eric and Neil have a 6-ish minute chat about planning for the long-term. Tune in to hear why you should always focus on long-term goals and solutions....