Episode #264
How to Master the Art of Upselling
April 21, 2017

In Episode #264, Eric and Neil discuss how you can master the art of upselling. Tune in to find out how YOU can master the art of upselling, the benefit of targeting your existing clients, and how offering more speed and more automation can be your ticket to doubling your revenue.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Master the Art of Upselling
  • 00:36 – Eric went to San Francisco to meet existing and prospective clients
    • 01:05 – Before going into the meetings, Eric had a talk with his team to discuss what they can offer their clients
    • 01:25 – Eric showed them mind-blowing facts about their clients’ competitors
    • 01:41 – Eric probably gained an additional $150K in contracts
  • 01:54 – You need to add value, first, to master the art of upselling
    • 01:56 – If the client is satisfied with your work, they want to meet you and this is an opportunity to upsell
    • 02:02 – “It’s all about expansion”
  • 02:15 – Upselling is about speed and automation
    • 02:28 – Neil learned this from Ryan Deiss of Digital Marketer
    • 03:21 – “You can’t just do more speed and more automation of something random, it has to be related to [your product]”
  • 03:32 – Trey Lewellen uses Click Funnels for selling gun related products
  • 04:58 – Eric uses Mixmax to set reminders for himself
    • 05:15 – Eric makes sure he follows up with his prospective and current clients and believes salespeople should do the same thing
  • 05:34 – That’s it for today’s episode!

3 Key Points:

  1. Adding value is the way to master the art of upselling.
  2. Offering speed and automation for the product or service you offer is a great way to upsell.
  3. The customers that have stayed with you the longest are the easiest to expand upon. 

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode #504
4 Fundamental Things You Need to Master in Marketing
December 17, 2017

On episode #504, Eric and Neil discuss the four fundamental things you need to master in marketing. Tune in to hear what these four elements are and how they can massively improve your business....

Episode #503
The Quickest Way to Make a 6-Figure Income as a Marketer
December 16, 2017

On episode #503, Eric and Neil talk about the quickest ways to make a 6-figure salary. Tune in for great tips on how to build your customer and financial base!...

Episode #502
How Billionaires Are Different From Millionaires
December 15, 2017

On episode #502, Eric and Neil talk about what makes billionaires different from millionaires. Tune in to hear about the attitude and outlook that drive these successful people....