Episode #217
How to Measure Your Branding Efforts
March 05, 2017

In Episode #217, Eric and Neil discuss how to measure your branding efforts. Tune in to find out the importance of assessing your branding efforts, how to adjust to increase that engagement, and just how much effort and time it takes to make your brand stick to the people.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Measure Your Branding Efforts
  • 00:40 – First, look at your reach and how far your content is going
    • 01:08 – Eric shares how they were able to increase their reach in a post
  • 01:30 – Google now lets you look at the region to check how you are doing in that specific region
  • 02:17 – Check your engagement rate
  • 03:05 – Branding is about long-term and longevity
    • 03:15 – “Keep pushing hard”
    • 03:30 – Engage on a daily basis
    • 03:48 – Respond as soon as you can
  • 03:58 – Look at your likes, shares and comments
  • 04:52 – Branding is when people keep talking about you
  • 05:00 – Neil shares about someone who is doing a branding campaign through remarketing
  • 05:15 – Marketing’s rule of 7
    • 05:30 – When people keep on seeing the same post over and over again, they are more likely to convert
    • 05:56 – Nike and McDonalds have been using the same type of message for years
  • 06:49 – Look at your unsolicited response rate
  • 07:05 – “Keep adding value to people and it will come back to you over time”
  • 07:16 – That’s it for today’s episode!

3 Key Points:

  1. Checking your reach can help you improve and adjust your marketing efforts.
  2. Branding is about long-term and longevity – keep your engagement active and make your product and message resonate with people.
  3. Keep adding value to people and it will come back to you over time.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode #504
4 Fundamental Things You Need to Master in Marketing
December 17, 2017

On episode #504, Eric and Neil discuss the four fundamental things you need to master in marketing. Tune in to hear what these four elements are and how they can massively improve your business....

Episode #503
The Quickest Way to Make a 6-Figure Income as a Marketer
December 16, 2017

On episode #503, Eric and Neil talk about the quickest ways to make a 6-figure salary. Tune in for great tips on how to build your customer and financial base!...

Episode #502
How Billionaires Are Different From Millionaires
December 15, 2017

On episode #502, Eric and Neil talk about what makes billionaires different from millionaires. Tune in to hear about the attitude and outlook that drive these successful people....