Episode #405
Should You Sponsor Conferences or Not?
September 09, 2017

In Episode #405, Eric and Neil discuss whether should you consider sponsoring conferences or not. Tune in to learn the ROI that you can get from sponsoring a conference and why Eric prefers to invest in small events.

Time Stamped Show Notes:

  • [00:27] – Today’s topic: Should You Sponsor Conferences or Not?
  • [00:38] – There’s an ROI from sponsoring events
  • [00:43] – You have to find the right events
  • [00:48] – Sponsoring an event is great for branding
    • [00:51] – You will know who attended the conference and the event’s marketing team will send an email blast to the audience dedicated to you
  • [01:22] – If you sponsor a conference, make sure you have a speaking slot
  • [01:35] – What matters to Eric during conferences is the people that he meets
  • [02:00] – Eric just got an invitation to a conference
  • [02:27] – If you have $12K, Eric suggests spending it on a dinner or small event rather than a conference
  • 02:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • [03:41] – That’s it for today’s episode!

3 Key Points:

  1. In sponsoring a conference, find the right event for your brand.
  2. When you sponsor a conference, make sure you get a speaking slot and a list of all the attendees.
  3. If you have the money to invest, maybe you should consider holding your own small event rather than sponsoring a conference.

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