In Episode #405, Eric and Neil discuss whether should you consider sponsoring conferences or not. Tune in to learn the ROI that you can get from sponsoring a conference and why Eric prefers to invest in small events.
Time Stamped Show Notes:
- 00:27 – Today’s topic: Should You Sponsor Conferences or Not?
- 00:38 – There’s an ROI from sponsoring events
- 00:43 – You have to find the right events
- 00:48 – Sponsoring an event is great for branding
- 00:51 – You will know who attended the conference and the event’s marketing team will send an email blast to the audience dedicated to you
- 01:22 – If you sponsor a conference, make sure you have a speaking slot
- 01:35 – What matters to Eric during conferences is the people that he meets
- 02:00 – Eric just got an invitation to a conference
- 02:27 – If you have $12K, Eric suggests spending it on a dinner or small event rather than a conference
- 02:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 03:39 – Go to SingleGrain.com/giveaway for multiple entries
- 03:41 – That’s it for today’s episode!
3 Key Points:
- In sponsoring a conference, find the right event for your brand.
- When you sponsor a conference, make sure you get a speaking slot and a list of all the attendees.
- If you have the money to invest, maybe you should consider holding your own small event rather than sponsoring a conference.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the conce...
In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer market...
In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of promp...