Episode #347
Why Do Big Brands Get Away With Spammy Link Building?
July 13, 2017

In Episode #347, Eric and Neil discuss why big brands get away with spammy link building. Tune in to learn how Google has changed their algorithms, making businesses think twice about using shady link tactics. And even if these tactics work, find out why it’s still not recommended for you to use them.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Why Do Big Brands Get Away With Spammy Link Building?
  • 00:44 – Big companies like Google and Amazon make hundreds of millions of links
  • 00:50 – The over-optimization cup
    • 01:01 – Once it overflows, you’ll get hit with penalties and adjustments
  • 01:08 – A new site or brand has a smaller margin of error
  • 02:06 – One of hardest indicators to manipulate is brand craze
    • 02:10 – This is when more and more people are searching for your brand
    • 02:30 – When Google knows that you’re a big brand, it’s harder for them to remove you
    • 02:38 – Google just penalizes a big brand for shady link building
    • 03:05 – Google notices that people will turn to other search engines when they don’t see the big brands from the search result
    • 03:08 – Google now does not penalize big brands as easily
  • 03:23 – A lot of industries are using shady link tactics
  • 03:58 – Google has adapted different algorithms to determine if a brand should be penalized
  • 04:30 – Google now tries to showcase the best sites first
  • 04:27 – Viper Chill’s How 16 Companies Are Dominating the World’s Google Search Result
  • 05:08 – Hearst Media started BestProducts
    • 05:24 – The total number of visits skyrocketed in just a few months
  • 06:05 – SEO out-playing still happens
  • 06:29 – If you’re creating too much possibility by doing something wrong, it will look bad
  • 06:46 – Shady tactics still work but is NOT recommended
  • 07:00 – Top keywords from SEMrush
  • 07:31 – That’s it for today’s episode!

3 Key Points:

  1. People tend to use a different search engines when they don’t see the brands that they want from the search results.
  2. Shady tactics are still being used today and while they work, they aren’t recommended.
  3. Google now shows the best sites first.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Biggest winners and losers of Google AI Spam Update, 95% of agency work will be taken by AI, Do AI-generated images generate more or less engagement?
March 29, 2024

In episode #2709, we discuss the impact of recent Google AI updates on websites, highlighting winners like TechTarget and TechRadar and losers relying solely on AI-generated content. We also share a s...

Episode
Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
March 28, 2024

In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movi...

Episode
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
March 27, 2024

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...