Episode #550
The Marketers Checklist: 7 Stats You Need to Check Every Single Week
February 01, 2018

In episode #550, Eric and Neil briefly lay out seven important stats you need to track. Tune in to hear what you should absolutely be checking in on every week.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: The Marketers Checklist_7 Stats You Need to Check Every Single Week
  • [00:38] #1: Check week over week search engine traffic.
  • [00:59] Make sure you haven’t been affected by a Google update or penalty. 5 or 6% is a big change.
  • [01:42] #2: Check cost per acquisition.
  • [02:20] Look at gross profit LTB and fully loaded cap.
  • [03:00] If you are not improving your LTB, you can’t compete.
  • [03:25] #4: Check critical conversion rates
  • [03:45] It can make a massive impact on your business.
  • [03:56] #5: Check international traffic and conversion numbers.
  • [04:15] When it’s big enough, consider translating to increase conversions.
  • [04:50] If you don’t check, you won’t know where to expand!
  • [05:00] #6: Track organic keywords.
  • [05:05] Use Ahrefs or SEMrush to track.
  • [05:30] You need to know which keywords will have big business implications.
  • [05:52] #7: Use Google Search Console to check your impression count.
  • [06:18] Your impression count may increase before your click count.
  • [06:35] Try clickflow.io which will help you track this.
  • [06:41] That’s it for today!
  • [06:43] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Coca-Cola’s New Marketing Formula #2567
September 29, 2023

In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world's most iconic brands continues to innovate its ma...

Episode
Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu
September 28, 2023

By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater efficienc...

Episode
The Deion Sanders Effect
September 27, 2023

Neil and Eric talk about what you can learn from American football coach Deion Sanders on brand building and influencer marketing TIME-STAMPED SHOW NOTES:...