Episode #550
The Marketers Checklist: 7 Stats You Need to Check Every Single Week
February 01, 2018

In episode #550, Eric and Neil briefly lay out seven important stats you need to track. Tune in to hear what you should absolutely be checking in on every week.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: The Marketers Checklist_7 Stats You Need to Check Every Single Week
  • [00:38] #1: Check week over week search engine traffic.
  • [00:59] Make sure you haven’t been affected by a Google update or penalty. 5 or 6% is a big change.
  • [01:42] #2: Check cost per acquisition.
  • [02:20] Look at gross profit LTB and fully loaded cap.
  • [03:00] If you are not improving your LTB, you can’t compete.
  • [03:25] #4: Check critical conversion rates
  • [03:45] It can make a massive impact on your business.
  • [03:56] #5: Check international traffic and conversion numbers.
  • [04:15] When it’s big enough, consider translating to increase conversions.
  • [04:50] If you don’t check, you won’t know where to expand!
  • [05:00] #6: Track organic keywords.
  • [05:05] Use Ahrefs or SEMrush to track.
  • [05:30] You need to know which keywords will have big business implications.
  • [05:52] #7: Use Google Search Console to check your impression count.
  • [06:18] Your impression count may increase before your click count.
  • [06:35] Try clickflow.io which will help you track this.
  • [06:41] That’s it for today!
  • [06:43] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
THIS Plus ChatGPT Will Turbocharge Your Marketing Results #2412
March 29, 2023

In episode #2412, we discuss how this plus ChatGPT will turbocharge your marketing results. When we say “this,” we’re referring to our process, which starts with recording the podcast you’re l...

Episode
One Easy Way To Skyrocket Your Conversions #2411
March 28, 2023

In episode #2411, we talk about one easy way to skyrocket your conversions. We believe that conversion rate optimization (CRO) is one of the biggest leverage points in marketing, but it’s often over...

Episode
Batching Content Can Actually Hurt You Sometimes (Here’s Why) #2410
March 27, 2023

In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podcast, sometimes up to four or five weeks in advance....