Episode #550
The Marketers Checklist: 7 Stats You Need to Check Every Single Week
February 01, 2018

In episode #550, Eric and Neil briefly lay out seven important stats you need to track. Tune in to hear what you should absolutely be checking in on every week.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: The Marketers Checklist_7 Stats You Need to Check Every Single Week
  • [00:38] #1: Check week over week search engine traffic.
  • [00:59] Make sure you haven’t been affected by a Google update or penalty. 5 or 6% is a big change.
  • [01:42] #2: Check cost per acquisition.
  • [02:20] Look at gross profit LTB and fully loaded cap.
  • [03:00] If you are not improving your LTB, you can’t compete.
  • [03:25] #4: Check critical conversion rates
  • [03:45] It can make a massive impact on your business.
  • [03:56] #5: Check international traffic and conversion numbers.
  • [04:15] When it’s big enough, consider translating to increase conversions.
  • [04:50] If you don’t check, you won’t know where to expand!
  • [05:00] #6: Track organic keywords.
  • [05:05] Use Ahrefs or SEMrush to track.
  • [05:30] You need to know which keywords will have big business implications.
  • [05:52] #7: Use Google Search Console to check your impression count.
  • [06:18] Your impression count may increase before your click count.
  • [06:35] Try clickflow.io which will help you track this.
  • [06:41] That’s it for today!
  • [06:43] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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