In Episode #197, Eric and Neil discuss the 7-point Facebook advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to increasing your sales and click-through rates.
Time Stamped Show Notes:
- 00:27 – Today’s topic: 7-Point Facebook Advertising Checklist
- 00:35 – First, have a good image
- 00:48 – Use tools like Canva
- 00:53 – A good image drive means a good click-through rate
- 01:06 – Second, have a lot of text
- 01:18 – The more persuasive the text and the more stories you have, the better the conversion
- 01:37 – Third, try different objectives and see the results
- 02:21 – If you need people to register for something, go with the website conversion objective if that’s what you need if you want conversion in your website
- 02:28 – If that isn’t working or you want to try something new, try clicks and see what works better for you
- 02:42 – Fourth, make sure that ad frequency is less than 2
- 02:48 – More than 2 is a waste of money
- 03:03 – Fifth, be mindful of your “ad scent”
- 03:08 – Make sure that your images or videos are congruent to your landing page
- 03:35 – Sixth, have a new ad account and duplicate your campaign
- 04:06 – Seventh, don’t be afraid to explore new ad ideas
- 04:10 – AdEspresso has a gallery of ads for inspiration
- 04:28 – Swiped has different long form landing page copy
- 04:41 – G-star has a good ad that is catchy video
- 05:03 – Rev has s caption service for your videos
- 05:17 – That’s it for today’s episode!
3 Key Points:
- Facebook is one of the most effective platforms to have an advertisement.
- Congruent images to your message and a good amount of persuasive text increase click-through rate and conversions.
- Experiment and learn—you need to try different advertisement ideas to see what will work best for you.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In episode #2725, we explore the WooCommerce SEO migration disaster, WordPress acquisitions, the failure of the Amazon Fire phone, the rise of content creators as demand generators, the value of B2B b...
In this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shar...
In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cov...