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Eric and Neil say the rule of 7 has grown toward the rule of 28, and that buyers touch a brand 8 times for a sub-$100 B2C buy and 23 times at $10K-plus. A gelato shop stranger who knew them from diffe...
Eric and Neil start with X Money, which pays 3% cash back and 6% interest, and argue that the offer is under marketed and would get more people investing. They test an AI-written blog post on a client...
Eric and Neil open with Tesla's Roadster flying car, which they treat as a marketing stunt that keeps Tesla in the conversation. The AI fluency gap follows, with Karpathy's funnel, where most people b...
Some agencies win clients by inviting decision makers to Formula One boxes, but Neil prefers the way banks play the wine and dining game. Bank of America sent his CFO to a World Cup game with the hote...
Eric built thumbnail, editing and posting skills, and his long-form YouTube videos went from about 500 views to 15,000 to 25,000. Some of the team wouldn't use them, so they had to let people go, and ...
Someone added $500K in ARR in a week by putting their app in ChatGPT plugins, and Eric wants Carrot, Answer the Public and Ubersuggest in there too. Neil says that at scale, plugins help retention mor...
It's Q4, so Eric and Neil run through their business and marketing highlights and lowlights for the year. Eric's win was hiring AI-native people after learning he couldn't train everyone, and Neil's w...
How to grow a YouTube channel with AI, win clients with the wine and dining game, and use ChatGPT plugins for growth. Eric's AI skills for thumbnails, editing and posting took his long-form views from...