Episode #28
How to Market ANY Product without Funding
August 28, 2016

In Episode #28 Eric and Neil teach you how to market ANY product without any funding. Get your product out there and generate more traffic without spending a dime.

Time Stamped Show Notes:

  • 00:22 – How you can market anything with no budget
  • 00:50 – SEO and content: Setting a foundation for your site
  • 01:55 – See what people search for on Quora
    • 02:20 – Look for the most popular questions, and create content
    • 02:40 – You’ll get a lot of search traffic
    • 02:50 – Make sure it’s relevant to your business.
  • 03:00 – Marketing and sales go hand in hand
  • 03:25 – Reach out to people
    • 03:40 – Use emailhunter.co and LinkedIn
    • 03:55 – Layer on Clearbit to find out who is using your website
    • 04:05 – Make sure you are set up to develop a retarget list
  • 04:25 – Joining the LinkedIn groups that are related to what you do
    • 04:50 – Don’t just be self-promotional
  • 05:18 – Answering questions on Quora and other sites
  • 06:20 – Get on podcasts
    • 06:35 – Getting interviewed can be highly profitable
  • 06:50 – How to use Twitter
    • 07:00 – Find the top keywords in your industry at Buzzsumo
    • 07:25 – Collect an email list from Twitter and send out your article
    • 08:40 – It’s a really effective strategy
  • 09:00 – Use social channels like Instagram, Snapchat, and YouTube
    • 09:45 – You will be able to stand out
  • 10:00 – Be sure to subscribe to The Marketing School!

3 Key Points:

  1. SEO and your content are the foundation for your site.
  2. Marketing and sales work together.
  3. Use social channels to set yourself apart from your competitors.

Resources Mentioned:

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