Episode #400
Should You Host Your Own Conference?
September 04, 2017
In Episode #400, Eric and Neil discuss the pros and cons of hosting your own conference, and why you need to accept the reality that you’re going to lose money at the front-end.
Time Stamped Show Notes:
- 00:28 – Today’s topic: Should You Host Your Own Conference?
- 00:36 – If you’re just starting out, the best option is to stay away from conferences
- 00:40 – The conference business is difficult and you’ll probably lose money
- 00:48 – Eric personally thinks that conferences aren’t that valuable
- 00:51 – Eric shares his experience with Treehouse
- 00:55 – Ryan Carson, CEO, is known for hosting conferences
- 01:08 – Conferences are a good way to build network
- 01:19 –Sean Ellis is known for hosting growth hacking conferences too
- 01:27 – Conferences are exceptionally valuable if—and only if—your business is already making money
- 01:34 – HubSpot has thousands of customers will benefit a lot from holding a conference where they can invite their customers
- 01:56 – Consider hosting a conference only if your business is established and getting $5-6M in ARR
- 02:25 – Alternatively to conferences, you can throw in a dinner or small events
- 03:04 – There are also virtual conferences where you don’t have to spend money on venue and can retail virtual tickets instead
- 03:22 – With a virtual event, the email list that you build can be repurposed
- 03:45 – When you’re starting out, you don’t necessarily have to pay people
- 04:11 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool
- 04:57 – Go to SingleGrain.com/giveaway for multiple entries
- 05:07 – That’s it for today’s episode!
3 Key Points:
- If you’re just starting, instead of conferences, try to host dinners or small events.
- Conferences are beneficial if your business is stable and already earning at least $5M in ARR.
- Virtual conferences are also a thing – it’s cost efficient and you can use the leads for future use.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
Episode
The Rock resurrects WWE, Trump Media shares close more than 15% higher after days of declines, MKHB destroyed an AI company in 41 seconds, Companies that acquire vs companies that don’t, and more
April 26, 2024
In episode #2726, we discuss The Rock's impact on WWE by proposing to become the biggest villain, spiking viewership and sales. They also explore the fluctuating market behavior of Trump Media shares,...
Episode
The Rock Resurrects The WWE, Trump Media shares close more than 15% higher after days of declines, MKHB destroyed an AI company in 41 seconds, Companies that acquire vs companies that don’t, Omnicom Off To A Good Start With 4% Q1 Growth, IAB Reven
April 26, 2024
See omnystudio.com/listener for privacy information....
Episode
WooCommerce SEO migration disaster, Content creators are the modern form of demand gen, and Value of top 100 B2B brands up by 10% vs. last year, study finds
April 25, 2024
In episode #2725, we explore the WooCommerce SEO migration disaster, WordPress acquisitions, the failure of the Amazon Fire phone, the rise of content creators as demand generators, the value of B2B b...