Episode #400
Should You Host Your Own Conference?
September 04, 2017

In Episode #400, Eric and Neil discuss the pros and cons of hosting your own conference, and why you need to accept the reality that you’re going to lose money at the front-end.

Time Stamped Show Notes:

  • [00:28] – Today’s topic: Should You Host Your Own Conference?
  • [00:36] – If you’re just starting out, the best option is to stay away from conferences
    • [00:40] – The conference business is difficult and you’ll probably lose money
  • [00:48] – Eric personally thinks that conferences aren’t that valuable
  • 00:51 – Eric shares his experience with Treehouse
    • 00:55 – Ryan Carson, CEO, is known for hosting conferences
    • [01:08] – Conferences are a good way to build network
    • 01:19 –Sean Ellis is known for hosting growth hacking conferences too
  • [01:27] – Conferences are exceptionally valuable if—and only if—your business is already making money
    • 01:34 – HubSpot has thousands of customers will benefit a lot from holding a conference where they can invite their customers
  • [01:56] – Consider hosting a conference only if your business is established and getting $5-6M in ARR
  • [02:25] – Alternatively to conferences, you can throw in a dinner or small events
  • [03:04] – There are also virtual conferences where you don’t have to spend money on venue and can retail virtual tickets instead
    • [03:22] – With a virtual event, the email list that you build can be repurposed
  • [03:45] – When you’re starting out, you don’t necessarily have to pay people
  • 04:11 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool
  • [05:07] – That’s it for today’s episode!

3 Key Points:

  1. If you’re just starting, instead of conferences, try to host dinners or small events.
  2. Conferences are beneficial if your business is stable and already earning at least $5M in ARR.
  3. Virtual conferences are also a thing – it’s cost efficient and you can use the leads for future use.

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