In Episode #386, Eric and Neil discuss how to manage your first marketing hire if you’re not a marketer yourself. Tune in to learn the right questions you need to ask a potential marketing hire and the importance of a marketer being able to plan and hit expected, weekly goals.
Time Stamped Show Notes:
- [00:27] – Today’s topic: How To Manage Your First Marketing Hire if You’re Not a Marketer Yourself
- [00:44] – Neil wants to find out how a marketer plans their week—it should be planned in a way that improves the business
- [01:09] – Neil shares a sample plan a marketer might use
- [01:33] – There should be expected results and goals
- [01:50] – From Eric’s perspective, there’s a deadline they should hit and they should do what they set out to do
- [02:28] – Eric asks the questions he asks to see if you can be the best fit for his team
- [03:00] – Eric has a one-on-one with his developers and marketers to know if they’re hitting their goals
- 03:36 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 04:04 – Go to SingleGrain.com/giveaway for multiple entries
- [04:20] – That’s it for today’s episode!
3 Key Points:
- A marketer needs to make a plan and track their progress, ensuring that goals and deadlines are met.
- If you’re not a developer or marketer but want to hire one, ask the developers and marketers you know and find out the questions you need to be asking your potential hire.
- Make sure you consistently update and touch base with your first marketing hire.
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