In episode #2722, we discuss why big brands like Mcdonald’s and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to cord-cutting, and the success of Instagram and YouTube as acquisitions.
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TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: What big brands sell, Mcdonald’s Netherlands billboards that smell like french fries, & more
- (01:15) What big brands actually sell
- (02:52) Mcdonald’s Netherlands put up unbranded billboards that smell like french fries
- (03:11) Is the marketing industry recovering?
- (08:56) The Instagram $1B acquisition revisited – how to think about m&a
- (18:53) That’s it for today! Don’t forget to rate, review, and subscribe!
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