In Episode #291, Eric and Neil discuss 7 techniques for keeping users engaged in 2000+ word blog posts. You don’t want your blog post to read like a lecture—your readers will drop like flies. Instead, in you employ even just a few of these techniques, you’re bound to increase that engagement and keep your audience scrolling down…
Time Stamped Show Notes:
- [00:27] – Today’s topic: 7 Techniques For Keeping Users Engaged in 2000+ Word Blog Posts
- [00:43] – First technique is to make sure that your post is written in a conversational tone
- 01:10 – Second is to use bucket brigades; Eric learned this from Brian Dean
- [01:19] – It is basically breaking up more paragraphs, instead of having walls and walls of text
- [01:43] – Third is sub-headings
- [02:02] – Fourth is having great, engaging images to accentuate your content
- [02:15] – Fifth is the user pattern of a blog reader
- [02:43] – Sixth is to not forget to publish if it actually makes sense
- [03:11] – Last but not the least, end your blog post with a question
- [03:17] – The people who read the question will likely respond with a blog comment
- 03:38 – Marketing School is giving away a free 1 year annual subscription of Design Pickle, a design service that allows you to make unlimited design
- [04:25]– That’s it for today’s episode!
3 Key Points:
- Writing in a conversational tone makes your blog post friendlier easier to engage in for the reader.
- Bucket brigades make your content POP instead of seeing walls and walls of text.
- Readers are more likely to leave a comment if you end your blog post with a question.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us: