In episode #491, Eric and Neil explain the purpose of Google’s AMP and why it may be killing your revenue. If you are an e-commerce business, this episode should be of particular interest to you. Tune in to discover how AMP is hurting your business.

Time-Stamped Show Notes:

• [00:27]   Today’s Topic: Google’s AMP Is Killing Your Revenue
• [00:35] Explaining the purpose of Google’s AMP.
• [01:13] When stripping down sites for mobile access, it strips away ads to get the sites to load more quickly.
• [01:30] Reasons why certain countries have different rates of search traffic.
• [02:30] Why your revenue will tank in spite of search traffic increases.
• [03:13] Even though Google says they are adding tools for publishers, take it with a grain of salt.
• [03:35] If you are an e-commerce business, it can be detrimental to use AMP.
• [03:48] That’s it for today!
• [03:50] Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual heat-mapping tool.
  • [03:55] Go to SingleGrain.com/giveaway to get your free copy. You can also learn how to win a one-year subscription to Crazy Egg. 

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