Episode #434
How Important Are Headings for SEO?
October 08, 2017

In Episode #434, Eric and Neil discuss how important headings are for SEO. Tune in to learn why you should still take your sweet time on your headings and how it helps boost your website’s ranking. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How Important Are Headings for SEO?
  • 00:35 – Headings are still important because the H1 tag still has more authority for search engines
  • 01:12 – If your H1 tag is larger, search engine will read it as more important than the other text in your website
  • 01:25 – Ranking zero is having a snippet above the actual organic ranking
    • 01:39 – Have some sentences after your H1 tag
  • 01:56 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:15 – That’s it for today’s episode!

3 Key Points:

  1. Search engines still read your H1 tag as the most important text in your content.
  2. Be sure that your heading is high quality and well thought-out.
  3. Snippets below your H1 tag will boost your ranking as it’s still read by search engines.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How ChatGPT’s Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore?
August 28, 2025

In this episode #3031, Eric Siu and Neil Patel break down ChatGPT’s ranking model, the value of fresh content, and how AI is changing marketing and hiring. They also stress linking traffic to revenu...

Episode
How to Rank SEO #1 Forever, ChatGPT Traffic Crash, and a Short Form Sales Hack
August 27, 2025

In this episode #3030, Eric Siu and Neil Patel discuss how SEO strategies are evolving, stressing the need for quality content and an omnichannel approach. They break down traffic shifts from platform...

Episode
How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?
August 26, 2025

In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of ...