Episode #475
How Many Backlinks Do You Really Need?
November 18, 2017

In Episode #475, Eric and Neil talk about backlinks and provide insights which will help you decide how many backlinks you actually need. Eric and Neil provide strategies which will help you zero in on your backlink strategy which will ultimately help build a brand that connects with your target audience. 

Time-Stamped Show Notes:

  • 00:28 – Today’s topic: How Many Backlinks Do You Really Need?
  • 00:40 – Look at your competitor’s backlinks profile as a part of your strategy – analyze their domain strength and domain authority
  • 01:03 – The block chain industry is in the nascent stage and therefore, susceptible to someone who wants to go “all in” with their marketing
  • 01:33 – You do not necessarily need more backlinks than your competitor to boost your profile
  • 01:46 – If your brand is really huge, you do not need many backlinks to outsell the competition
    • 02:06 – Build your brand through content marketing, podcasts or videos
  • 02:17 – Content thoroughness will ensure that you outrank people with a greater number of backlinks
  • 02:48 – Use Google Trends and BuzzSumo to monitor brand quality
  • 03:26 – Focus on quality by adding backlinks that are relevant and contextual
  • 03:49 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool
  • 04:04 – That’s it for today’s episode!

3 Key Points:

  1. If your brand is HUGE, you do not need more backlinks than your competitor to outrank them.
  2. Build your brand through content marketing, podcasts or videos.
  3. Content THOROUGHNESS will help you outrank people with a greater number of backlinks.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
March 28, 2024

In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movi...

Episode
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
March 27, 2024

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...

Episode
Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
March 27, 2024

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bi...