Episode #558
How Newsletters Are Dead: You Should Do this Instead
February 09, 2018

In episode #558, Eric and Neil explain why newsletters are dying out and how chatbots are the next big thing. Tune in to hear how to leverage your chatbots for better results.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How Newsletters Are Dead: You Should Do this Instead
  • [00:45] Eric and Neil still have newsletters, but engagement is dropping.
  • [01:01] It’s harder to get results because it can get filtered out or lost in the shuffle with the tons of emails everyone gets everyday.
  • [01:26] You need to come up with new ways to connect.
  • [01:38] Build up communities via social media and other outlets.
  • [01:54] YouTube and chatbots have been great outlets for Eric and his clients.
  • [02:11] Alex Becker does email a lot, but he is focused on building up his messenger subscribership.
  • [02:36] Though newsletters are unpopular, they are still effective.
  • [02:45] Eric and Neil have been moving towards shifting this message to chatbots.
  • [03:15] Growth Everywhere added the Facebook Messenger App and they have seen great results from that.
  • [03:38] ManyChat has growth tools that are helpful.
  • [03:54] One of Eric’s most profitable campaign is shifting to chatbots.
  • [04:15] Collect emails through things like content upgrades.
  • [05:05] Always collect emails, because you don’t know when Facebook will change their algorithm and traffic will drop.
  • [05:15] Zapier can work with ManyChat.
  • [05:30] The bot will collect the email and it will be sent to your CRM and your webinar provider.
  • [05:54] That’s all for today!
  • [05:56] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Cool S**t We’re Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We’re Generating Pipeline In A Weird Economy
May 29, 2025

In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...

Episode
How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being ‘Nice’, 14M YouTuber Quits – Is Going Viral Worth It?
May 28, 2025

In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...

Episode
SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn’t Make You More Money, How To Get A 50% Discount On Luxury Clothes
May 27, 2025

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...