Episode #558
How Newsletters Are Dead: You Should Do this Instead
February 09, 2018

In episode #558, Eric and Neil explain why newsletters are dying out and how chatbots are the next big thing. Tune in to hear how to leverage your chatbots for better results.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How Newsletters Are Dead: You Should Do this Instead
  • [00:45] Eric and Neil still have newsletters, but engagement is dropping.
  • [01:01] It’s harder to get results because it can get filtered out or lost in the shuffle with the tons of emails everyone gets everyday.
  • [01:26] You need to come up with new ways to connect.
  • [01:38] Build up communities via social media and other outlets.
  • [01:54] YouTube and chatbots have been great outlets for Eric and his clients.
  • [02:11] Alex Becker does email a lot, but he is focused on building up his messenger subscribership.
  • [02:36] Though newsletters are unpopular, they are still effective.
  • [02:45] Eric and Neil have been moving towards shifting this message to chatbots.
  • [03:15] Growth Everywhere added the Facebook Messenger App and they have seen great results from that.
  • [03:38] ManyChat has growth tools that are helpful.
  • [03:54] One of Eric’s most profitable campaign is shifting to chatbots.
  • [04:15] Collect emails through things like content upgrades.
  • [05:05] Always collect emails, because you don’t know when Facebook will change their algorithm and traffic will drop.
  • [05:15] Zapier can work with ManyChat.
  • [05:30] The bot will collect the email and it will be sent to your CRM and your webinar provider.
  • [05:54] That’s all for today!
  • [05:56] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode #630
How Successful Marketers Think 
April 22, 2018

In episode #630, Eric and Neil explain how successful marketers think. Tune in to hear what you should be doing to become a more successful marketer....

Episode #629
How to Start in SEO 
April 21, 2018

In episode #629, Eric and Neil Discuss how to get started in SEO. Tune in to hear what’s changed and how you can get a successful start doing SEO....

Episode #628
6 Minutes For the Next 60 Years of Your Entrepreneurial Journey
April 20, 2018

In episode #628, Eric and Neil have a 6-ish minute chat about planning for the long-term. Tune in to hear why you should always focus on long-term goals and solutions....