In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and more crucial for the purpose of voice searches. You’ll also hear what will affect your likelihood of appearing first.

Time Stamped Show Notes:

• 00:27 – Today’s topic: How SEO Is Going to Change in 2018
• 00:40 – Voice searches are becoming more and more popular
• 00:49 – If you’re going after a voice search, you’re only going to get one result
  • 01:06 – Gaining the first position for search results is crucial
• 01:27 – Google has been investing so much into voice
• 02:00 – In Google’s algorithm, one factor is the brand query
  • 02:12 – People are searching for keywords associated with the brand, like “Neil Patel SEO”
  • 02:32 – It’s one of the hardest factors to manipulate
• 02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy
• 02:56 – That’s it for today’s episode!

3 Key Points:

1. The use of voice search in mobile devices has been growing significantly.
2. The first spot in a search result is becoming more crucial as voice search will only show one result.
3. People are using brand queries that can affect a brand’s standing in a search result.

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• Twitter @ericosiu