Episode #403
How To Build A Personal Brand
September 07, 2017

In Episode #403, Eric and Neil discuss how to build a personal brand. Tune in to learn the difference between a corporate and personal brand. You’ll also hear how Eric and Neil built their own personal brands up to where they are now. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How To Build A Personal Brand
  • 00:41 – Building a personal brand opens up a lot of opportunities
  • 01:00 – Neil had met various billionaires while building his personal brand
  • 01:25 – Neil learned that you’re not going to build your personal brand unless you’re marketing yourself daily
  • 01:44 – There’s a difference between a corporate brand and personal brand
    • 01:54 – Corporate brands can be sold
    • 02:05 – Michael Jordan, which is already a personal brand, cost millions and there’s just one of him
    • 02:23 – If Michael Jordan passes away, his personal brand will be gone too
    • 02:31 – Corporate brands will just continue to increase their market price
  • 02:47 – Eric started his personal brand by way of his podcast which had single digit downloads
  • 02:59 – When you put your content online, you constantly get better and can see what is getting the attention
  • 03:20 – Gary Vaynerchuk has all the attention now and he’s all over social media
    • 03:36 – He has 8 people in his personal marketing team
    • 03:48 – He’s always trying new things
  • 03:56 – Start slow, be consistent and gradually expand
  • 04:03 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 05:00 – That’s it for today’s episode!

3 Key Points:

  1. Consistency in marketing yourself is what builds a personal brand.
  2. While you can’t really sell your personal brand, it opens a lot of opportunities for you.
  3. Update your online channels everyday and continuously grow your online presence.

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