Episode #460
How to Increase Audience Retention on YouTube
November 03, 2017

In Episode #460, Eric and Neil discuss how to increase audience retention on YouTube. Tune in to know how long people usually stay engaged in a video, the retention rate you want to aim for, and why visual hooks and valuable content are KEY for holding people’s attention.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Increase Audience Retention on YouTube
  • 00:43 – Your watch time matters GREATLY
  • 00:48 – Check your analytics section for audience retention data
  • 00:54 – Tim Schmoyer, a pro YouTuber, says you want to aim for a 60% plus retention rate
  • 01:10 – From Growth Everywhere and Marketing School’s videos, people tend to drop off at 10-20%
    • 01:16 – “These are audio files, so that explains it”
  • 01:36 – “You need to have visual hooks”
  • 02:22 – Eric shares how he fixed their videos on YouTube to make people stay on longer
  • 03:02 – Get to the point and make your videos valuable
  • 03:24 – Make sure your videos are cut in different ways or angles to keep people’s attention
  • 03:41 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:54 – That’s it for today’s episode!

3 Key Points:

  1. Watch time on YouTube is one of the biggest factors that impact retention.
  2. People tend to stay on your videos longer if they find them visually appealing.
  3. Teach your audience and provide VALUE—that’s how you hold onto them.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
March 28, 2024

In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movi...

Episode
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
March 27, 2024

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...

Episode
Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
March 27, 2024

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bi...