In Episode #252, Eric and Neil discuss how to maximize SERP real estate. Tune in to learns tips and strategies that will get your rank to 0 as well as the ways in which you can occupy multiple slots in SERP.

Time Stamped Show Notes:

• 00:27 – Today’s topic: How to Maximize Your SERP Real Estate
• 00:33 – SERP is Search Engine Results Page
• 01:00 – Figure how you can rank zero by having proper headings
  • 01:22 – The MOZ beginner guide
• 01:44 – To get more results in SERP, have multiple pages in your site which are also sub-domain
  • 02:08 – If you Google Marketing School, they occupy 5 results with different domains
  • 02:31 – One of Eric’s real estate clients gets more results using their social media pages
• 03:15 – Answer questions or have a “how to” guide If you want rich snippets
• 03:36 – In Google Search Console, you can control the links that are showing up
• 04:18 – In linking, when you have subpages under the top keyword, you can also take up multiple spots
  • 05:03 – You also want to link to those internal pages
  • 05:47 – You don’t have to rank the second one as high as the first one, just high enough
• 05:54 – Eric does reputation management for a client
  • 06:03 – Eric is building links to other high page, authority results
• 06:29 – The Marketing School is giving away 5 annual copies of Ahrefs this week
  • 06:35 – To enter, subscribe, rate and review the Marketing School Podcast
  • 06:41 – Text MARKETINGSCHOOL to 33444
• 07:17 – That’s it for today’s episode!

3 Key Points:

1. Proper headings can make ALL the difference – make sure it is relevant and works for you.
2. How-to guides and answering questions can give you really good ranking through the snippets.
3. Search for the top keywords and have pages link to it.

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