In Episode #451, Eric and Neil discuss whether you should hire senior marketers or junior marketers. Tune in to learn the benefits of each and also why Eric leans on the side of hiring junior marketers. Experienced marketer or not, Eric and Neil discuss why hiring someone who aligns with your core values is non-negotiable.

Time Stamped Show Notes:

• 00:27 – Today’s topic: Should You Hire Senior Marketers or Junior Marketers?
• 00:36 – Bottom line: it depends on the current status of your company
  • 01:00 – If you’re starting out, a junior marketer is much more reasonable to have; you can groom them the way you need and want to
• 01:40 – Neil hires junior marketers because they’re young, they’re willing to learn and they’re more aggressive
  • 02:04 – Some senior marketers tend to be lazy in execution
• 02:23 – Get people that tie-in with your core values
• 02:27 – Eric looks for people who are growth-oriented and hungry for achievement
• 03:01 – There are people who can stay with your company for a long time
• 03:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:53 – Go to SingleGrain.com/giveaway to get your FREE copy
• 03:58 – That’s it for today’s episode!

3 Key Points:

1. If your company is just starting, it’s much more practical to hire junior marketers.
2. Make sure you hire marketers who share your core values.
3. Marketers should be hungry for achievement, growth-oriented, and able to execute well.

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