In Episode #469, Eric and Neil discuss the big mistake you’re going to make with content marketing. Tune in to learn how your content can still be rendered useless, even though you’re gaining a load of traffic. You’ll also find out the true goal of content marketing.

Time Stamped Show Notes:

• 00:27 – Today’s topic: The Big Mistake You’re Going to Make With Content Marketing
• 00:34 – Most people focus on traffic
  • 00:39 – “Traffic doesn’t equate to sales or leads”
  • 00:48 – Neil’s friend, Mike, of Axe was getting tons of traffic and 5x sales from content marketing which is from paid ads
• 01:12 – Content marketing doesn’t convert as well as paid ads and other types of marketing strategies
• 01:31 – Make sure you update your content in a relevant way
• 02:07 – The goal for content marketing is ROI
• 02:20 – Neil published content which generated traffic but zero leads
• 02:44 – “It’s not about producing a lot of content, it’s about producing relevant content”
• 03:16 – Check your analytics to see what people are reading and looking for and make content from that
• 03:53 – Traffic isn’t free even if it isn’t paid, since you still invested time
• 04:02 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 04:10 – Go to SingleGrain.com/giveaway to get your FREE copy and a chance to win an annual subscription of Crazy Egg
• 04:22 – That’s it for today’s episode!

3 Key Points:

1. High traffic doesn’t necessarily equate to sales or leads.
2. Create content that is relevant for your paying customers.
3. Check your analytics to find out what your people are ready and looking for—build new, relevant content linked to those topics.

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