Episode #459
What Does a Healthy Link Profile Look Like?
November 02, 2017

In Episode #459, Eric and Neil discuss what a healthy link profile looks like. Tune in to learn which sites will help you check your spam score. You’ll also find out why deep links are important.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Does a Healthy Link Profile Look Like?
  • 00:35 – Check Moz to see your spam score—you’ll see how much spam is on your link profile
  • 00:54 – Go to Ahrefs and put in your competitors’ profiles to see their ranking
  • 01:18 – If there are a bunch of spammy links, your link profile is NOT healthy
  • 01:42 – Deep links are important
    • 02:02 – You want to build links to content
  • 02:30 – Your link profile has to be relevant
  • 02:51 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:05 – That’s it for today’s episode!

3 Key Points:

  1. Check your spam score to make sure you don’t come off “spammy”.
  2. Know your competitors’ link profile and how they’re ranking—that way you can see where you stand.
  3. Your link profile should always be relevant.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
10 SEO Lessons That Still Work in the AI Era
January 28, 2026

In this episode, hosts Neil and Eric break down 10 SEO lessons that still work in the AI era, explaining why fundamentals like topic clusters, links, brands, and original content continue to win acros...

Episode
AI Won’t Destroy Jobs, It Will Create A Labor Shortage
January 27, 2026

Is AI going to destroy jobs or create a labor shortage? In this episode, hosts Neil and Eric debate how artificial intelligence impacts white collar and blue collar work, deflation, automation, and ne...

Episode
10 Ways AI Is Actually Changing Marketing
January 26, 2026

Neil and Eric break down ten real, practical ways AI is actually changing marketing right now, without the hype. From AI fluency becoming mandatory and massive gains in programmatic SEO to smarter dat...