Episode #265
What Are Apple Search Ads?
April 22, 2017

In Episode #265, Eric and Neil discuss what Apple search ads are. Tune in to find out the benefits of investing in an app, whether it’s a fit for your business, and the ways you can boost your install rate via Apple apps.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Apple Search Ads Are
  • 00:37 – If you’re searching on the App Store, you can actually bid on specific keywords that will trigger your app on a search
    • 00:49 – You’ll have a sponsored ad on top of that and people can click through
  • 00:57 – The goal is to get more installs
  • 01:13 – Eric has been testing this for quite some time
  • 01:17 – The average cost per install or CPI has been getting higher over the years
  • 01:37 – If you have an app you want to push, this is one of the ways to do it
  • 01:51 – Neil has also tried this and it works if your app has a decent rating
    • 02:13 – The rating should be from a good number of people
  • 02:47 – Apps are supplemental for businesses, but don’t try to bet everything on the apps you create
    • 02:59 – It is too expensive
  • 03:15 – It might worth a shot for your business—so try it
  • 03:26 – That’s it for today’s episode!

3 Key Points:

  1. You can bid on a specific keyword to call up your app on the App store.
  2. Your app needs decent ratings for the search ads to work well.
  3. Apple search ads aren’t as sophisticated as Facebook or Instagram ads—but, is still worth a try.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here’s What To Do)
June 16, 2025

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficie...

Episode
Is There Really A Summer Slump In B2B Marketing?, How We Are Managing Multiple Offers Right Now, What Are We Doing To Build A Brand
June 12, 2025

In this episode #2987, Eric Siu and Neil Patel discuss navigating B2B summer slumps, managing multiple offers, and building authentic brands. They also explore the emotional side of AI-generated conte...

Episode
Meta Is Letting AI Do All The Ad Work, Elon VS Trump- A Lesson On What You Shouldn’t Do Online, We’re Seeing Marketing Pick Up In Countries That Are Cutting Rates
June 11, 2025

In this episode #2986, Eric Siu and Neil Patel discuss AI in advertising, the need for human-AI collaboration, and challenges for small businesses. They also touch on online feuds and global marketing...