Episode #265
What Are Apple Search Ads?
April 22, 2017

In Episode #265, Eric and Neil discuss what Apple search ads are. Tune in to find out the benefits of investing in an app, whether it’s a fit for your business, and the ways you can boost your install rate via Apple apps.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Apple Search Ads Are
  • 00:37 – If you’re searching on the App Store, you can actually bid on specific keywords that will trigger your app on a search
    • 00:49 – You’ll have a sponsored ad on top of that and people can click through
  • 00:57 – The goal is to get more installs
  • 01:13 – Eric has been testing this for quite some time
  • 01:17 – The average cost per install or CPI has been getting higher over the years
  • 01:37 – If you have an app you want to push, this is one of the ways to do it
  • 01:51 – Neil has also tried this and it works if your app has a decent rating
    • 02:13 – The rating should be from a good number of people
  • 02:47 – Apps are supplemental for businesses, but don’t try to bet everything on the apps you create
    • 02:59 – It is too expensive
  • 03:15 – It might worth a shot for your business—so try it
  • 03:26 – That’s it for today’s episode!

3 Key Points:

  1. You can bid on a specific keyword to call up your app on the App store.
  2. Your app needs decent ratings for the search ads to work well.
  3. Apple search ads aren’t as sophisticated as Facebook or Instagram ads—but, is still worth a try.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Our Boneheaded YouTube Mistake with Marketing School #2188
August 15, 2022

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped...

Episode
How Eric is Utilizing Product-Led Growth for NFTs #2187
August 14, 2022

In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world...

Episode
The Ideal Content Cadence (If We Had Unlimited Resources) #2186
August 13, 2022

In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune...