Discover Our Latest Podcast Episodes

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Episode
25.6% of All Searches Are Now Zero Click and Here’s What You Should Do #2295
December 01, 2022

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisti...

Episode
Should You Hire Friends or Family? #2294
November 30, 2022

In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes ...

Episode
Why Some Ad Platforms Will Struggle in The Future #2293
November 29, 2022

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google loo...

Episode
Focus on Conversions and Then Traffic #2292
November 28, 2022

In episode #2292, we talk about why you should focus on conversions first and then traffic. We believe that your conversion rate is the most vital metric when it comes to digital marketing. While both...

Episode
Why Brands Matter #2291
November 27, 2022

In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your category,...

Episode
Meta Is Adding More Ad Placements – What This Means For You #2290
November 26, 2022

In episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is increasing its ad load with the launch of two new a...

Episode
The Key Ingredient to Successful Ads #2289
November 25, 2022

In episode #2289, Neil and Eric talk about the key ingredient to successful ads. There’s a lot that goes into making ads that reach your audience, hook their attention, and make a lasting impression...

Episode
What Google’s Step Towards First-Party Advertising Means For You #2288
November 24, 2022

In episode #2288, Neil and Eric talk about what Google's step towards first-party advertising means for you. Recent trends in better privacy protection have been a welcome improvement for individuals ...

Episode
How to Use AI-Produced Video #2287
November 23, 2022

In episode #2287, Neil and Eric talk about how to use AI-produced video. We’ve seen dramatic advancements in AI in the past few months. Tune in as we discuss the latest developments in AI-produced v...

Episode
How Any Company Can Leverage Influencer Marketing #2286
November 22, 2022

In episode #2286, Neil and Eric talk about how any company can leverage influencer marketing. No matter what industry you’re in, enlisting influencers can lend new life to your marketing campaign. T...

Episode
How Becoming a Media Company Helps You Fight Algorithm Updates #2285
November 21, 2022

In episode #2285, Neil and Eric talk about how becoming a media company helps you fight algorithm updates. You don’t need to be in the news business to be a media company. Find out how you can becom...

Episode
The Main Metrics You Should Track With Your SEO Campaign #2284
November 20, 2022

In episode #2284, Neil and Eric talk about the main metrics you should track with your SEO campaign. Tune in as we discuss what most companies are focusing on when they track their SEO and what they s...