Discover Our Latest Podcast Episodes

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Episode
Should Your Business Have A Phone Number Listed? #1933
December 01, 2021

In episode #1933, Neil and Eric talk about whether your business should have a phone number listed. Having a phone number listed may seem outdated, but testing has shown that simply listing a phone nu...

Episode
The Economics of Buying Another Business Versus Building #1932
November 30, 2021

In episode #1932, Neil and Eric talk about the economics of buying another business versus building. When you’re deciding whether or not to buy a business, the number one question you should ask you...

Episode
How to Profit Off Your Blog Without Selling Out #1931
November 29, 2021

In episode #1931, Neil and Eric talk about how to profit off your blog without selling out. If you pivot from your original content in order to sell something, there’s a good chance you’ll feel li...

Episode
7 Marketing Tools We’re Excited About for 2022 #1930
November 28, 2021

In episode #1930, Neil and Eric talk about 7 marketing tools they're excited about for 2022. There are a bunch of tools out there that can help you market your business more efficiently. From helping ...

Episode
Why Organic Traffic Is A Balance of Amazing Content and SEO #1929
November 27, 2021

In episode #1929, we make the distinction between traffic and converting traffic while showing you how to generate the latter. There is no point in increasing your traffic through SEO and content crea...

Episode
How to Incentivize Marketers The Right Way #1928
November 26, 2021

In episode #1928, we talk about the value of incentivizing marketers and how best to do it. Charlie Munger once said, “You show me the incentive, and I’ll show you the outcome.” By this, he mean...

Episode
How to Find Your Marketing Focus #1927
November 25, 2021

In episode #1927, we talk about the value of having a marketing focus and how to find out what it is. There are many channels available to us as marketers and, while the multichannel approach works be...

Episode
3 Brutal Truths About Why You’re Failing at SEO #1926
November 24, 2021

In episode #1926, Neil and Eric talk about 3 brutal truths which explain why you're failing at SEO. If you’ve been struggling with your SEO it might simply be that you haven’t given it the time it...

Episode
7 Critical Marketing Roles For 2022 #1925
November 23, 2021

In episode #1925, Neil and Eric discuss seven critical marketing roles for 2022. There are plenty of new trends that are predicted for 2022. Tune in to find out who you should hire to prepare your bus...

Episode
Should You Aim For An Exit? #1924
November 22, 2021

In episode #1924, Neil and Eric talk about whether you should aim for an exit. Aiming for an exit may seem like a worthy goal with a big payoff, but the truth is far more complicated. Tune in to learn...

Episode
How to Write High-Ranking Headlines #1923
November 21, 2021

In episode #1923, Neil and Eric talk about how to write high-ranking headlines. High-ranking headlines are one of the best ways to increase your click-through rate. Tune in to learn about how you can ...

Episode
Chasing ROAS – Finding Winning Strategies in SEO #1922
November 20, 2021

In episode #1922, Neil and Eric talk about chasing ROAS - finding winning strategies in SEO. Many marketers focus the majority of their energy on creating return on ad spend, also known as ROAS. While...