In Episode #55 Neil and Eric discuss tried and true strategies for making the most of a website that is no longer in use. Listen as they talk 301 re-directs, domain name investments, scrappy partnerships, and more.

Time Stamped Show Notes:

• 00:25 – Today’s topic: What Should You Do with a Website that Is No Longer in Use?
• 00:35 – Neil usually does a 301 redirect to another digital property, or sells the domain
  • 00:50 – Check out flippa to sell
  • 01:09 – Rent the website as well
• 01:29 – Empire Flippers and FEinternational.com
• 01:58 – Eric just acquired another gun blog
  • 02:10 – Used a 301 to drive that blog to his site
  • 02:38 – 301 redirect EACH page and renew the domain for a very long time
  • 03:10 – Redirect no less than the Top 25 pages driving traffic
• 03:35 – See what competitors are doing to make money
• 04:00 – If you drive the same amount of traffic, why aren’t you making the same amount of money?
• 04:20 – Finding website brokers
• 04:35 – Owning a premium domain name is a GREAT way to make money
• 05:03 – Why aren’t you doing anything with your site?
• 05:39 – Don’t be afraid to partner with someone who’s scrappier and hungrier than you

3 Key Points:

1. Take advantage of 301 redirects.
2. If you’re thinking about terminating your website, ask yourself WHY before doing so and evaluate the alternative options.
3. Always hold on to a premium domain—that’s a digital real estate investment.

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