Episode #55
What Should You Do with a Website that Is No Longer in Use?
September 24, 2016

In Episode #55 Neil and Eric discuss tried and true strategies for making the most of a website that is no longer in use. Listen as they talk 301 re-directs, domain name investments, scrappy partnerships, and more.

Time Stamped Show Notes:

  • 00:25 – Today’s topic: What Should You Do with a Website that Is No Longer in Use?
  • 00:35 – Neil usually does a 301 redirect to another digital property, or sells the domain
    • 00:50 – Check out flippa to sell
    • 01:09 – Rent the website as well
  • 01:29 – Empire Flippers and FEinternational.com
  • 01:58 – Eric just acquired another gun blog
    • 02:10 – Used a 301 to drive that blog to his site
    • 02:38 – 301 redirect EACH page and renew the domain for a very long time
    • 03:10 – Redirect no less than the Top 25 pages driving traffic
  • 03:35 – See what competitors are doing to make money
  • 04:00 – If you drive the same amount of traffic, why aren’t you making the same amount of money?
  • 04:20 – Finding website brokers
  • 04:35 – Owning a premium domain name is a GREAT way to make money
  • 05:03 – Why aren’t you doing anything with your site?
  • 05:39 – Don’t be afraid to partner with someone who’s scrappier and hungrier than you

3 Key Points:

  1. Take advantage of 301 redirects.
  2. If you’re thinking about terminating your website, ask yourself WHY before doing so and evaluate the alternative options.
  3. Always hold on to a premium domain—that’s a digital real estate investment.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Airbnb’s “Brand vs Search” Bet Pays Off #2302
December 08, 2022

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in bran...

Episode
Where We Think Twitter is Going in the Long-Term #2301
December 07, 2022

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where...

Episode
5 Tools to Help Scale Up Your Content Production #2300
December 06, 2022

In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right plac...