Episode #470
5 Business Books That’ll Change Your Life
November 13, 2017

In Episode #470, Eric and Neil discuss five business books that’ll change your life. Tune in to learn what entrepreneurs are reading and how these particular authors will change the way you look at your business.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 5 Business Books That’ll Change Your Life
  • 00:53 – The Hard Thing About Hard Things by Ben Horowitz talks about a company’s difficulties
  • 01:28 – Eric Ries’ The Lean Startup is about how you can get out there and outlines what you need to learn before starting out
  • 02:04 – Delivering Happiness by Tony Hsieh helps you to build a great culture and the core values of a company
  • 02:43 – The Dip by Seth Godin talks about when to quit and when to stick with it
  • 03:20 – The Goal by Eliyahu Goldratt breaks down the problems of every single business
  • 04:08 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 04:28 – That’s it for today’s episode!

3 Key Points:

  1. We all make mistakes to learn from them.
  2. Entrepreneurship isn’t just about the money, but the people you work with.
  3. Books alone won’t make you successful, but provide a guide for your particular field.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Rule of 7 Is Dead: Why You Need 28 Touches Now
October 22, 2026

Eric and Neil say the rule of 7 has grown toward the rule of 28, and that buyers touch a brand 8 times for a sub-$100 B2C buy and 23 times at $10K-plus. A gelato shop stranger who knew them from diffe...

Episode
Do NOT Sleep on X Money!
October 20, 2026

Eric and Neil start with X Money, which pays 3% cash back and 6% interest, and argue that the offer is under marketed and would get more people investing. They test an AI-written blog post on a client...