Eric and Neil say the rule of 7 has grown toward the rule of 28, and that buyers touch a brand 8 times for a sub-$100 B2C buy and 23 times at $10K-plus. A gelato shop stranger who knew them from different places makes the case that you never know where people will find you. They cover why YouTube drives leads that nobody can attribute, then Meta’s $14.9B deal for 49% of Scale AI and the 200-person AI team that Alexander Wang, the former Scale AI CEO, leads. Zuckerberg’s line that talent density beats big teams for AI is tested against Meta’s 70,000 staff. Neil explains his private equity mindset and his debt at SOFR plus 2%, and they close on the failures that come with big bets. Attention, talent and the cost of big bets.

Key takeaways

◾Buyers touch a brand 8 times for a cheap B2C buy and 23 times at $10K-plus

◾Meta built a 200-person AI team out of 70,000 staff, which Zuckerberg calls talent density

◾Meta paid $14.9B for 49% of Scale AI, and Eric says the bet looks like it is paying off

Chapters

00:00 Rule of 7 is now the rule of 28

00:44 Touches before buying: 8 cheap, 23 at $10K+

01:34 A gelato shop stranger, and where people find you

03:53 YouTube drives leads you cannot attribute

04:27 Platforms stop sharing data

06:23 Meta’s 200-person AI team, talent over size

07:36 Neil’s private equity mindset

09:18 Zuckerberg asks peers what they would do

10:44 Neil’s debt: SOFR plus 2%

13:14 Pain now for a bigger company later

14:17 Failures: rockets, timelines and the metaverse

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/