Episode #541
How SEO Is Dying and What You Should Focus on Next
January 23, 2018

In episode 541, Eric and Neil discuss how SEO, as we now know it, is slowly dying out. Tune in to hear how SEO is morphing and what you can do to continue successfully marketing your company. 

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How SEO Is Dying and What You Should Focus on Next
  • [00:34] SEO the way you’re used to it, is changing.
  • [00:56] Voice search is going to change the way we search and use SEO. Google is starting to focus heavily on voice commands.
  • [01:30] The end result is that you will most likely be sent to the top paid result.
  • [02:13] You have to focus on where your audience’s attention is.
  • [02:45] How can you market to people and grab their attention?
  • [02:57] You have a lot of different targeting options: Google, Facebook, Twitter, etc.
  • [03:40] By experimenting, you will learn what is working for you.
  • [04:17] Leverage paid ads, social media marketing, or business development.
  • [04:35] Run one or more experiments per week.
  • [05:38] When one channel tanks, you won’t be out of luck, because you are trying a few different channels.
  • [06:14] You can re-target people based on the content that they visited.
  • [6:55] That’s it for today!
  • [06:57] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
March 28, 2024

In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movi...

Episode
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
March 27, 2024

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...

Episode
Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
March 27, 2024

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bi...