In Episode #485, Eric and Neil discuss how to write a killer blog conclusion that leaves the reader satisfied. Tune in to learn how having a conclusion can encourage the skimmer to read the entire article, encourage engagement through next steps and questions, and cap things off with a concise summary.
Time-stamped show notes:
- [00:28] – Today’s topic: How to Write a Killer Blog Conclusion That Leaves the Reader Satisfied
- [00:46] – How Neil always had a conclusion on Quick Sprout, his first big marketing blog.
- [01:09] – Ending a conclusion with a question mark encourages more comments.
- [01:19] – The conclusion should summarize the blog post. People scroll to the bottom and read the conclusion first.
- [01:46] – Eric likes to get to the point and extract value.
- [02:06] – Put next steps in the conclusion such as “leave a comment” and “check out this post”.
- [02:25] – Have conclusion, ask a question, and summarize things. Cap it off.
- [02:38] – That’s it for today!
- [02:41] – Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy.
- [02:51] – You can also learn how to win a one-year subscription to Crazy Egg.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the conce...
In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer market...
In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of promp...