Episode #467
Simple SEO Preparations You Can Make for Black Friday
November 10, 2017

In Episode #467, Eric and Neil discuss simple SEO preparations that can be made for Black Friday. Tune in to learn how you can boost your ranking prior to Black Friday so that you can maximize your audience’s awareness of your upcoming sales and promotions.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Simple SEO Preparations You Can Make for Black Friday
  • 00:36 – Black Friday is the Friday after Thanksgiving
  • 01:00 – Start optimizing pages for Black Friday offers now or at least a month or two in advance
  • 01:25 – Have the right landing pages and plan your sales, discounts and other offers
  • 01:50 – When optimizing, it’s all about your click-through rates
    • 02:05 – Include Black Friday related keywords on your titles and meta-descriptions
  • 02:30 – Build links to your holiday sale
  • 02:53 – Use social signals that indirectly help search engine optimization
  • 03:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:38 – That’s it for today’s episode!

3 Key Points:

  1. Optimize your page prior to Black Friday—at least a month or two in advance.
  2. Use Black Friday keywords for your titles and tags.
  3. Utilize your social links to promote your Black Friday sale.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Writing Secrets That Create Billionaires
April 18, 2024

In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the conce...

Episode
Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
April 16, 2024

In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer market...

Episode
A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content
April 15, 2024

In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of promp...