In episode #1521, Eric and Neil share their takes on the number one way to scale your marketing. Eric explains why he thinks you should start with a great culture, and Neil offers his insights into documentation and processes. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Number One Way to Scale Your Marketing.
• [00:37] Eric’s scaling tip – Look at what the big companies are doing around culture.
• [01:05] The link between good culture, marketing, and scaling. 
• [01:55] A team of very good marketers is still better than one outstanding individual.
• [02:35] Neil’s scaling tip – Make processes around things that are working.
• [03:09] Break down the things that don’t work and lessons learned.
• [03:47] Get the mundane stuff in order. 
• [03:57] Resources to learn about scaling. 
• [04:31] That’s it for today!
• [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Marie Poulin

Delivering Happiness

Tony Hsieh

Zappos

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