Episode #1521
#1 Way to Scale Your Marketing
October 04, 2020

In episode #1521, Eric and Neil share their takes on the number one way to scale your marketing. Eric explains why he thinks you should start with a great culture, and Neil offers his insights into documentation and processes. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Number One Way to Scale Your Marketing.
  • [00:37] Eric’s scaling tip – Look at what the big companies are doing around culture.
  • [01:05] The link between good culture, marketing, and scaling. 
  • [01:55] A team of very good marketers is still better than one outstanding individual.
  • [02:35] Neil’s scaling tip – Make processes around things that are working.
  • [03:09] Break down the things that don’t work and lessons learned.
  • [03:47] Get the mundane stuff in order. 
  • [03:57] Resources to learn about scaling. 
  • [04:31] That’s it for today!
  • [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Marie Poulin

Delivering Happiness

Tony Hsieh

Zappos

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
WooCommerce SEO migration disaster, Content creators are the modern form of demand gen, and Value of top 100 B2B brands up by 10% vs. last year, study finds
April 25, 2024

In episode #2725, we explore the WooCommerce SEO migration disaster, WordPress acquisitions, the failure of the Amazon Fire phone, the rise of content creators as demand generators, the value of B2B b...

Episode
How To ACTUALLY Get ANYTHING You Want
April 24, 2024

In this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shar...

Episode
Does long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey
April 24, 2024

In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cov...