Episode #1521
#1 Way to Scale Your Marketing
October 04, 2020

In episode #1521, Eric and Neil share their takes on the number one way to scale your marketing. Eric explains why he thinks you should start with a great culture, and Neil offers his insights into documentation and processes. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Number One Way to Scale Your Marketing.
  • [00:37] Eric’s scaling tip – Look at what the big companies are doing around culture.
  • [01:05] The link between good culture, marketing, and scaling. 
  • [01:55] A team of very good marketers is still better than one outstanding individual.
  • [02:35] Neil’s scaling tip – Make processes around things that are working.
  • [03:09] Break down the things that don’t work and lessons learned.
  • [03:47] Get the mundane stuff in order. 
  • [03:57] Resources to learn about scaling. 
  • [04:31] That’s it for today!
  • [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Marie Poulin

Delivering Happiness

Tony Hsieh

Zappos

 

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