In Episode #1 Eric and Neil introduce the world to The Marketing School—a daily podcast built to share marketing insights with the world. Today’s main topic: where you can go to learn marketing.
Show Notes:
- 01:36 – Do you want learn about online marketing?—Don’t go to college!
-
- 02:22 – College professors don’t have practical, up-to-date, field experience
- 02:31 – Go to blogs like http://www.moz.com, http://www.backlinko.com, http://www.singlegrain.com
-
- 02:45 – Read some articles, take what you learn, and apply it to your website
- 03:19 – Every single online marketer that’s good got started on their own website
- 03:27 – Learn before you earn
- 04:01 – Learn to be persistent
- 04:35 – Small wins add up over time
- 04:45 – How Neil become Eric’s mentor
- 05:29 – Keep your foot on the peddle and you’ll start to pass everyone around you
- 06:00 – Like Eric, Neil got his start by emailing a random entrepreneur he looked up to
- 07:29 – Be willing to trade knowledge all the time
- 08:03 – How Eric learns marketing now?—Nuzzel
- 08:35 – http://www.Kissmetrics.com
- 08:55 – Feed.ly and http://www.jonloomer.com
- 09:19 – Neil just learns by CRUSHING blogs and articles—he picks the ones with the most social shares
- 10:32 – Education is about actionable material
- 11:15 – Subscribe to this podcast on iTunes!
3 Key Points:
- Only read detailed articles or guides—skip the generic overview stuff.
- Understand that you have to learn before you earn, and then be persistent with your education.
- If you want to get into marketing, start experimenting on your own website.
Resources Mentioned:
- http://www.moz.com – Blog recommended by Neil
- http://www.backlinko.com – Blog recommended by Neil
- http://www.singlegrain.com – Blog recommended by Neil
- http://www.kissmetrics.com – Resource Eric relies on to improve his marketing knowledge
- Nuzzel – Tool Eric uses to organize and catalog his Twitter feeds
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In episode #1201, we talk about how Eric Siu gets ahead of his competitors! From attending events and going to bed early, Eric has a bunch of helpful tips and possible jumpstarts for you and your busi...
In episode #1200, we talk about how Neil Patel gets ahead of his competitors! From working in the holidays, allowing small amounts of downtime, and mapping out partnerships, Neil has some great strate...
In episode #1199, we talk about a few books that can help you and your brand in 2020! We share some choices that deal with customers, coaching, ambition and more, while also considering the benefits o...
