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Episode #1
July 21, 2016

In Episode #1 Eric and Neil introduce the world to The Marketing School—a daily podcast built to share marketing insights with the world. Today’s main topic: where you can go to learn marketing

 Show Notes:

  • 01:36 – Do you want learn about online marketing?—Don’t go to college!
    • 02:22 – College professors don’t have practical, up-to-date, field experience
  • 02:31 – Go to blogs like http://www.moz.comhttp://www.backlinko.comhttp://www.singlegrain.com
    • 02:45 – Read some articles, take what you learn, and apply it to your website
  • 03:19 – Every single online marketer that’s good got started on their own website
  • 03:27 – Learn before you earn
  • 04:01 – Learn to be persistent
  • 04:35 – Small wins add up over time
  • 04:45 – How Neil become Eric’s mentor
  • 05:29 – Keep your foot on the peddle and you’ll start to pass everyone around you
  • 06:00 – Like Eric, Neil got his start by emailing a random entrepreneur he looked up to
  • 07:29 – Be willing to trade knowledge all the time
  • 08:03 – How Eric learns marketing now?—Nuzzel
  • 08:35 – http://www.Kissmetrics.com
  • 08:55 – Feed.ly and http://www.jonloomer.com
  • 09:19 – Neil just learns by CRUSHING blogs and articles—he picks the ones with the most social shares
  • 10:32 – Education is about actionable material
  • 11:15 – Subscribe to this podcast on iTunes!

3 Key Points:

  • Only read detailed articles or guides—skip the generic overview stuff.
  • Understand that you have to learn before you earn, and then be persistent with your education.
  • If you want to get into marketing, start experimenting on your own website.

Resources Mentioned:

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