Episode #
100m Views and $900 Return #2464
May 25, 2023

In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube with only a $900 return. These stats beg the question: should you be focusing more on revenue or views? Of course, it depends on your marketing goal, but we think revenue should take preference. In this episode, we discuss how best to generate revenue from your content and explain why long-form content is preferable for growing a long-term audience with significant conversions.
TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The measly return for YouTube views.

[00:43] The content of the YouTube channel in question.

[01:03] Vanity metrics vs Revenue: Why you should shift your focus from views to conversions.

[01:56] How best to generate revenue from your content.

[03:45] @theisaacmed’s marketing goal and “reasonable budget”.

[04:00] The monetization opportunity for niche content.

[04:54] Our takeaways from @theisaacmed 100m views to $900 conversion.

[05:13] Why long-form content is preferable for building long-term relationships.

[06:04] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

See Isaac’s tweet

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Discover Latest Episodes

Episode
How Terrible Policies Will Kill Your Business #2565
September 25, 2023

In episode #2565, we take a deep dive into the often-overlooked world of business policies and their profound impact on your success. It's a reality check that every entrepreneur needs: how seemingly ...

Episode
The Right Way to Win at YouTube in 2023 #2564
September 24, 2023

In episode #2564, we are sharing our tips for winning on YouTube in 2023. We discuss creating engagement, making fresh content, optimizing for keywords, using AI to translate your content into multipl...

Episode
How Experimenting with AI Tools Led to Better Results with Thomas Ma
September 23, 2023

Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES:...