In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your links out there.

Time Stamped Show Notes:

• 00:25 – What is link building?
• 00:40 – Google and the value of links
• 01:05 – You get to the top ranking on Google by having strong content and links
• 01:30 – Not all links are created equal
  • 01:45 – Google can discern the authority of your links
• 02:00 – How to build great links
  • 02:10 – Ahrefs.com pulls up links on your competitors’ sites and ranks those links based on domain authority
  • 02:30 – It’s like a richter scale
  • 02:45 – You want a domain authority of 60 or higher
  • 03:00 – Hit up those sites and ask if they would be willing to link to your content
• 03:35 – Email relevant sites to get them to link to you
  • 04:00 – Tools like Outreach.io and PersistIQ will send emails out for you
  • 04:30 – Don’t automate the process too much
• 04:45 – Guest posting is another way to get great links
  • 04:55 – Look for sites that are relevant to you
  • 05:20 – Make everything easy for the site you are reaching out to
  • 05:40 – Link building should start with building a relationship
  • 06:15 – Guest post to drive customers and help your brand
• 06:50 – Using broken links from sites that go down every day
  • 07:20 – Google “broken link checker”
  • 07:30 – Find broken links in your industry
  • 07:40 – Put your URL into Archive.org and make a better version of the original site
  • 08:05 – Email the sites linking to that dead page, and offer your new content
  • 08:25 – 20 to 30% success rate with broken links
• 09:10 – Roundup building
  • 09:25 – Create a roundup for your niche, and people will reach out to you
• 09:55 – Subscribe to learn more marketing tactics!

3 Key Points:

1. Link to quality sites that are related to your industry.
2. Make the process easy for the site you are reaching out to.
3. Look at building links as a byproduct of building relationships.

Resources Mentioned:

• Ahrefs.com – Helps you find sites where you can link your content
• Outreach.io and PersistIQ – Tools to send out automated emails

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