Episode #
#16: Creating Great Links that Boost Your Website’s Ranking
August 16, 2016

In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy.

Time Stamped Show Notes:

  • 00:23 – What goes into a great link?
  • 00:40 – The more people link to you, the better you will rank.
  • 00:55 – Not all links are created equal.
    • 01:20 – Look for domain authority
    • 02:00 – Look at how relevant a link is
    • 02:30 – Linking sites with related topics
    • 02:55 – Do-follow links vs. no-follow links
    • 03:50 – Study by Moz: The effects of links and where you’re linking from
  • 04:30 – How easy is it for someone to build a certain link?
    • 05:05 – Google knows the difference between user-generated content and non-user-generated content
    • 05:30 – Links that can’t be easily manipulated are much more powerful.
  • 06:00 – Don’t make too many links too quickly.
    • 06:38 – Continuing with the same velocity will eventually make your ranking jump
    • 07:00 – Stay consistent with your speed as you build links.
  • 07:30 – Link Blending
    • 07:40 – Mentioning other people in the same category so that Google can recognize the relevancy of your links
  • 08:30 – Getting links from high-ranked sites by using the same keywords
  • 09:40 – A Link Wheel
    • 10:00 – Cross linking and multiple tiers of links
    • 10:20 – All the sites are boosting each other up
    • 10:45 – Apply this tactic in a “white hat” way.
  • 11:30 – Check out tomorrow’s episode! 

3 Key Points:

  1. Not all links are created equal—look for domain authority and relevancy.
  2. Use links that can’t be easily manipulated.
  3. Stay consistent with the number of links you are adding throughout the life of your website.

Resources Mentioned:

  • Study by Moz: An article that discusses the effects of links from different sources

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Power of Storytelling in Marketing: Tips and Techniques. #2359
February 03, 2023

In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best ways to capture people’s attention. Tune in as ...

Episode
Marketing Jobs That Will Be Replaced By AI #2358
February 02, 2023

In episode #2358, Neil and Eric explore which marketing jobs will be replaced by AI in 2023. We’ve seen a lot of advancements in AI over the past year, but what will its real-world impact be on mark...

Episode
How To Fix Your Marketing Funnel #2357
February 01, 2023

In episode #2357, Neil and Eric break down how to fix your marketing funnel. There are plenty of useful tools that can help you identify where your marketing funnel needs to be improved. The trick is ...