Episode #
#2: Neil & Eric’s Biggest Marketing Wins
July 26, 2016

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, Their Biggest Marketing Wins. Enjoy!

Show Notes:

  • 00:42 – Neil kicks off the conversation
    • 00:55 – Authenticate sign-ups through Facebook or Gmail
    • 01:29 – Eliminate the friction of signing up
    • 01:53 – This ONE trick helped Neil double their sign-up numbers
  • 02:18 – When you’re writing content, what is your goal?
    • 02:43 – Defining the content upgrade
    • 03:30 – Offering content upgrades led to a roughly 10% conversion increase
  • 04:12 – Thrive—a GREAT plugin especially when combined with leadpages
  • 05:25 – Link your content to detailed guides
  • 05:47 – Go ABOVE AND BEYOND and you’ll have better content than your competition every time
  • 06:14 – Don’t litter your guides with fluff—be detailed
  • 07:05 – SEM Rush
  • 07:50 – Get the traction first—you need to hit singles before you can hit homeruns
    • 08:19 – Betting the house on YouTube Marketing
  • 08:55 – Snapchat 10B views per day
  • 09:12 – The things that require the most work are the things that have the biggest payoff
  • 09:52 – Translate your content into other languages

3 Key Points:

  • Most of the stuff on the internet is for English-speaking people, but most people in the world don’t speak English—translate your content.
  • Go above and beyond—that which requires the most work comes with the biggest rewards.
  • When you’re creating content, always be cognizant of your end-goal.

Resources Mentioned:

  • SEM Rush – Tool Eric loves
  • Thrive – a GREAT plugin recommended by Neil, particularly when it is combined with Leadpages

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