Episode #
25.6% of All Searches Are Now Zero Click and Here’s What You Should Do #2295
December 01, 2022

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisticated. It now provides brief, collated answers to certain searches, resulting in the zero-click-per-search phenomenon. Tune in as we discuss this interesting trend and what you should do to ensure you keep getting clicks.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 25.6% of All Searches Are Now Zero Click and Here’s What You Should Do.
  • [00:25] An overview of the study done by Semrush and its findings on zero click trends.
  • [00:41] The definition of zero-click and why it’s on the rise.
  • [01:18] How to counteract the zero-click trend.
  • [01:25] Tips on how to find long-tail keywords to avoid zero-click search results.
  • [02:03] How to get traffic through other search engines, like Quora.
  • [03:50] How building an excellent brand and community can help you combat the zero-click trend. 
  • [05:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [05:32] Go to https://www.marketingschool.io to learn more!

 

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

 

 

 

Discover Latest Episodes

Episode
Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
March 28, 2024

In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movi...

Episode
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
March 27, 2024

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...

Episode
Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
March 27, 2024

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bi...