Episode #
25.6% of All Searches Are Now Zero Click and Here’s What You Should Do #2295
December 01, 2022

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisticated. It now provides brief, collated answers to certain searches, resulting in the zero-click-per-search phenomenon. Tune in as we discuss this interesting trend and what you should do to ensure you keep getting clicks.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 25.6% of All Searches Are Now Zero Click and Here’s What You Should Do.
  • [00:25] An overview of the study done by Semrush and its findings on zero click trends.
  • [00:41] The definition of zero-click and why it’s on the rise.
  • [01:18] How to counteract the zero-click trend.
  • [01:25] Tips on how to find long-tail keywords to avoid zero-click search results.
  • [02:03] How to get traffic through other search engines, like Quora.
  • [03:50] How building an excellent brand and community can help you combat the zero-click trend. 
  • [05:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [05:32] Go to https://www.marketingschool.io to learn more!

 

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

 

 

 

Discover Latest Episodes

Episode
The Power of Storytelling in Marketing: Tips and Techniques. #2359
February 03, 2023

In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best ways to capture people’s attention. Tune in as ...

Episode
Marketing Jobs That Will Be Replaced By AI #2358
February 02, 2023

In episode #2358, Neil and Eric explore which marketing jobs will be replaced by AI in 2023. We’ve seen a lot of advancements in AI over the past year, but what will its real-world impact be on mark...

Episode
How To Fix Your Marketing Funnel #2357
February 01, 2023

In episode #2357, Neil and Eric break down how to fix your marketing funnel. There are plenty of useful tools that can help you identify where your marketing funnel needs to be improved. The trick is ...