Episode #
$3.4B Thrasio Goes Bankrupt – What You Can Learn
December 20, 2023

In episode #2639, We discuss the recent bankruptcy of Thrasio, a $3.4 billion aggregator that acquired Amazon businesses. We talk about the risks of relying too heavily on one formula or platform and emphasize the importance of being cautious and responsible when scaling a business. We highlight the need to save for tough times and avoid over-leveraging oneself. Additionally, we share a cautionary tale about a friend who regretted raising unnecessary funding and the negative consequences it had on their company.


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  • (00:00) Today’s topic: $3.4B Thrasio Goes Bankrupt – What You Can Learn
  • (00:26) Thrasio’s strategy of buying and rolling up Amazon businesses
  • (01:25) Factors that led to Thrasio’s downfall
  • (02:58) Lesson on not relying on one formula or platform
  • (03:47) Importance of being cautious and responsible in scaling business
  • (04:35) Example of regretting raising unnecessary funds
  • (05:05) Mistake of getting too aggressive without thinking things through
  • (05:26) That’s it for today! Don’t forget to rate, review, and subscribe!

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