Episode #357
3 Creative Ways to Attract Your Ideal Customer
July 23, 2017

In Episode #357, Eric and Neil discuss 3 creative ways to attract your ideal customer. Tune in to learn how you can draw the most curated customers to your website without coming off as spam. They’ll also discuss the benefits of hosting an event with a curated guest list of your liking.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 3 Creative Ways to Attract Your Ideal Customer
  • 00:40 – Eric usually throws a dinner with marketing directors
    • 00:59 – People like doing business with people
  • 01:36 – Emailing potential customers is another way
    • 01:53 – Neil puts remarketing pixels in the email
    • 02:04 – Eventually, people will click the links
  • 02:20 – Eric uses Dux-Soup which enables you to scan profiles on LinkedIn
    • 02:38 – You can set the search parameters
    • 03:05 – Dux-Soup is $15 a month
    • 03:15 – Caffeine can keep your screen on
  • 03:40 – Marketing School is giving away a free 1 year subscription of Olark which is a chat tool that you add to your site
    • 03:54 – Subscribe, rate and review Marketing School
    • 03:58 – Text MARKETINGSCHOOL to 33444 for those in the US
  • 04:05 – That’s it for today’s episode!

3 Key Points:

  1. Hosting a dinner gives you the power you choose who to invite, making the dinner more exclusive.
  2. Customers will most likely click on your site when they see the value.
  3. Leverage online tools that can help you see who the right customers are for you.

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