Episode #365
3 Creative Ways to Mine For Leads
July 31, 2017

In Episode #365, Eric and Neil discuss 3 creative ways to mine for leads. Sifting through your inbox for relevant leads is a real time-killer. Eric can get anywhere from 2K to 25K emails a month for his agency and, therefore, knows why it’s important to have a system in place to find those relevant leads. Tune-in to hear how Eric and Neil cut through the thousands of emails to find those key potential emails.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 3 Creative Ways to Mine For Leads
  • 00:37 – Eric gets 2K to 25K emails a month for the agency
    • 00:54 – Eric used to use Drip to get through their emails
    • 01:04 – Now they use Clearbit Enrichment API and have plugged it into Slack
    • 01:10 – When a big company comes in, the data will automatically be pushed into Slack, then to Salesforce, so people can jump on it and reach out
  • 01:36 – Neil goes to their email list to check who’s there
    • 01:45 – They’ll check the emails against their LinkedIn to see which connections are ones relevant
    • 01:55 – They then send an email with a small introduction to those relevant leads
    • 02:18 – When you get an introduction from another organization,you will more likely close a sale
    • 02:31 – You can do targeted ads on LinkedIn, find people within an organization and send out a blast making sure they’re opening up their email
  • 02:48 – Use Dux-Soup combined with LinkedIn Recruiter or Sales Navigator
    • 03:13 – It will allow you to scroll around different profiles
  • 03:44 – Datanyze can scrape the web and search for companies within a certain category
    • 04:03 – It’s the enterprise version of Built With
  • 04:27 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate
  • 03:50 – That’s it for today’s episode!

3 Key Points:

  1. Leverage the tools that will help you find the relevant leads from your emails.
  2. LinkedIn is an excellent platform to employ targeted ads and find those relevant leads.
  3. Try to get referrals from organizations you already know; it’s almost a guaranteed sale.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Writing Secrets That Create Billionaires
April 18, 2024

In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the conce...

Episode
Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
April 16, 2024

In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer market...

Episode
A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content
April 15, 2024

In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of promp...