Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #3 Eric and Neil center the conversation on, Their Favorite Marketing Tools. Enjoy!
Show Notes:
- 00:40 – Neil kicks off the conversation
- 00:45 – Neil’s favorite marketing tool is one that everybody fails to use properly…Google Anayltics
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- 01:35 – You need at least 6 months to generate quality organic traffic
- 01:50 – What works on Facebook does NOT work well for organic
- 02:45 – Google Search Console
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- 05:00 – Nudging keywords up just a little bit can really maximize traffic
- 06:00 – Look for the low-hanging fruit
- 06:04 – AHREFS
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- 06:15 – Highlights backlinks, backlinks lost, and links of competitors
- 07:48 – knowing what your competitors are ranking for is priceless
- 08:26 – Talking in detail about SEM Rush
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- 08:45 – Can show adverts competitors are running
- 09:12 – http://www.crazyegg.com
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- 09:50 – Transparency into how people engage with your website
- 10:29 – Most people don’t scroll beyond the fold
- 10:55 – http://www.hellobar.com
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- 11:31 – Great at generating additional emails
3 Key Points:
- What works for social doesn’t always work for organic and vice versa.
- Gain insight into what your competitors are doing—it will really pay off.
- If you’re using Google Analytics, chances are you’re using it improperly—make sure you really know what you’re doing, take the time to LEARN.
Resources Mentioned:
- http://www.crazyegg.com – Gain transparency into what visitors are doing on your websites
- http://www.hellobar.com – A tool to maximize email acquisition
- AHREFS – Use to gain insight into what competitors are doing
- Google Anayltics – Neil’s holy grail of online marketing
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