Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #3 Eric and Neil center the conversation on, Their Favorite Marketing Tools. Enjoy!
Show Notes:
- 00:40 – Neil kicks off the conversation
- 00:45 – Neil’s favorite marketing tool is one that everybody fails to use properly…Google Anayltics
-
- 01:35 – You need at least 6 months to generate quality organic traffic
- 01:50 – What works on Facebook does NOT work well for organic
- 02:45 – Google Search Console
-
- 05:00 – Nudging keywords up just a little bit can really maximize traffic
- 06:00 – Look for the low-hanging fruit
- 06:04 – AHREFS
-
- 06:15 – Highlights backlinks, backlinks lost, and links of competitors
- 07:48 – knowing what your competitors are ranking for is priceless
- 08:26 – Talking in detail about SEM Rush
-
- 08:45 – Can show adverts competitors are running
- 09:12 – http://www.crazyegg.com
-
- 09:50 – Transparency into how people engage with your website
- 10:29 – Most people don’t scroll beyond the fold
- 10:55 – http://www.hellobar.com
-
- 11:31 – Great at generating additional emails
3 Key Points:
- What works for social doesn’t always work for organic and vice versa.
- Gain insight into what your competitors are doing—it will really pay off.
- If you’re using Google Analytics, chances are you’re using it improperly—make sure you really know what you’re doing, take the time to LEARN.
Resources Mentioned:
- http://www.crazyegg.com – Gain transparency into what visitors are doing on your websites
- http://www.hellobar.com – A tool to maximize email acquisition
- AHREFS – Use to gain insight into what competitors are doing
- Google Anayltics – Neil’s holy grail of online marketing
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
Some agencies win clients by inviting decision makers to Formula One boxes, but Neil prefers the way banks play the wine and dining game. Bank of America sent his CFO to a World Cup game with the hote...
Eric built thumbnail, editing and posting skills, and his long-form YouTube videos went from about 500 views to 15,000 to 25,000. Some of the team wouldn't use them, so they had to let people go, and ...
Someone added $500K in ARR in a week by putting their app in ChatGPT plugins, and Eric wants Carrot, Answer the Public and Ubersuggest in there too. Neil says that at scale, plugins help retention mor...