Episode #
#3: Neil & Eric’s Favorite Marketing Tools
July 26, 2016

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #3 Eric and Neil center the conversation on, Their Favorite Marketing Tools. Enjoy!

Show Notes:

  • 00:40 – Neil kicks off the conversation
  • 00:45 – Neil’s favorite marketing tool is one that everybody fails to use properly…Google Anayltics
    • 01:35 – You need at least 6 months to generate quality organic traffic
    • 01:50 – What works on Facebook does NOT work well for organic
  • 02:45 – Google Search Console
    • 05:00 – Nudging keywords up just a little bit can really maximize traffic
  • 06:00 – Look for the low-hanging fruit
  • 06:04 – AHREFS
    • 06:15 – Highlights backlinks, backlinks lost, and links of competitors
    • 07:48 – knowing what your competitors are ranking for is priceless
  • 08:26 – Talking in detail about SEM Rush
    • 08:45 – Can show adverts competitors are running
  • 09:12 – http://www.crazyegg.com
    • 09:50 – Transparency into how people engage with your website
    • 10:29 – Most people don’t scroll beyond the fold
  • 10:55 – http://www.hellobar.com
    • 11:31 – Great at generating additional emails

3 Key Points:

  1. What works for social doesn’t always work for organic and vice versa.
  2. Gain insight into what your competitors are doing—it will really pay off.
  3. If you’re using Google Analytics, chances are you’re using it improperly—make sure you really know what you’re doing, take the time to LEARN.

Resources Mentioned:

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