Episode #
#3: Neil & Eric’s Favorite Marketing Tools
July 26, 2016

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #3 Eric and Neil center the conversation on, Their Favorite Marketing Tools. Enjoy!

Show Notes:

  • 00:40 – Neil kicks off the conversation
  • 00:45 – Neil’s favorite marketing tool is one that everybody fails to use properly…Google Anayltics
    • 01:35 – You need at least 6 months to generate quality organic traffic
    • 01:50 – What works on Facebook does NOT work well for organic
  • 02:45 – Google Search Console
    • 05:00 – Nudging keywords up just a little bit can really maximize traffic
  • 06:00 – Look for the low-hanging fruit
  • 06:04 – AHREFS
    • 06:15 – Highlights backlinks, backlinks lost, and links of competitors
    • 07:48 – knowing what your competitors are ranking for is priceless
  • 08:26 – Talking in detail about SEM Rush
    • 08:45 – Can show adverts competitors are running
  • 09:12 – http://www.crazyegg.com
    • 09:50 – Transparency into how people engage with your website
    • 10:29 – Most people don’t scroll beyond the fold
  • 10:55 – http://www.hellobar.com
    • 11:31 – Great at generating additional emails

3 Key Points:

  1. What works for social doesn’t always work for organic and vice versa.
  2. Gain insight into what your competitors are doing—it will really pay off.
  3. If you’re using Google Analytics, chances are you’re using it improperly—make sure you really know what you’re doing, take the time to LEARN.

Resources Mentioned:

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How to use fake haters to blow up your engagement, The genius of Kourtney Kardashian’s ‘Lemme’ brand, 76% of NVIDIA employees are millionaires and 37% are worth over 20 million, and more
July 16, 2024

In episode #2779, we discuss how to use fake haters to boost engagement, the success of Courtney Kardashian's brand, the decline of click-through rates in search results, the dangers of abusing progra...

Episode
Louis Vuitton and Dior’s genius real estate strategy, Is Alex Hormozi right about not promoting in your content?, Traditional content marketing is dead – here’s what to do, and The power of marketing a magic pill (Ozempic)
July 15, 2024

In episode #2778, we discuss Louis Vuitton and Dior's genius real estate strategy, including LVMH's prime storefront acquisitions and their impact on brand dominance. We also explore Alex Hormozi's st...

Episode
Unlock $1M Revenue: Proven Strategies for Agency Success
July 13, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We focused on how to run a successful agency – upselling services, focusing on one t...