Episode #314
3 Simple Ways to Save Money on SEO Using PPC
June 09, 2017

In Episode #314, Eric and Neil discuss 3 simple ways to save money on SEO using PPC. Tune in to learn the importance of knowing the right keywords to use in SEO so you won’t end up wasting money or time.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 3 Simple Ways to Save Money on SEO Using PPC
  • 00:38 – Everyone looks at pay-per-click as an expense but it’s not a bad expense
  • 00:49 – From an SEO perspective, it takes a long time
  • 01:00 – The first way to save money is to target the right keywords
    • 01:05 – You can use Google Keyword Planner, UberSuggest or Keyword.io
    • 01:11 – “Volume isn’t everything if people don’t purchase from those keywords—no matter how many visitors you get, it’s useless”
    • 01:19 – With PPC, you can test out words and phrases and when you see conversion, start targeting from organic search perspective
    • 01:35 – If you want to scale, use AdWords Editor to move things faster
    • 02:00 – If you have a brand keyword, a competitor can start to categorize you as the brand owner
  • 02:48 – Focus your SEO first on non-seasonal based terms
    • 03:10 – It costs the same time and money with seasonal-based keywords
    • 03:22 – Go to Google Trends, type the terms and make sure it’s not in the seasonality
    • 03:38 – After the terms get consistent traffic all year round, then go for the seasonal terms
  • 04:03 – More consistent income is better than the income that goes up and down over a few months
  • 04:15 – That’s it for today’s episode!

3 Key Points:

  1. PPC is an expense, but it is NOT a bad expense—test if it’s right for you.
  2. While SEO can be cheaper, it takes time and testing to see which works best.
  3. If you have a brand keyword, keep it, as a competitor will start to see you as the brand owner.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
10 Things that Always Work in Marketing: Part 1 #2303
December 09, 2022

In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a silve...

Episode
Airbnb’s “Brand vs Search” Bet Pays Off #2302
December 08, 2022

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in bran...

Episode
Where We Think Twitter is Going in the Long-Term #2301
December 07, 2022

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where...