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Episode #1044
3 Tips For Better Subject Lines
June 10, 2019

In episode #1044, we discuss tips for better subject lines. Tune in to hear what you could be doing better.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 3 Tips For Better Subject Lines
  • [00:35] Salesloft has people sending millions of emails out.
  • [01:33] Research shows that subject lines with just one word out-perform the average email by 87%.
  • [01:50] This casual subject line mimics more casual emails you might receive from friends.
  • [03:15] “Hey, Jane” performs better than just “Jane”.
  • [04:00] The more “human” the subject line, the better.
  • [04:15] Emails need to be under a certain word count to be successful.
  • [04:30] Avoid bullet points, as emails with bullet points get lower reply rates.
  • [05:45] Eric isn’t sure if you should omit opt-out links, because you will get spam complaints.
  • [06:20] The more your list engages, the better your open rates, deliverability, etc.
  • [06:35] That’s it for today!
  • [06:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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